About Us

Ub boho started out in 2014 as a boutique store in Williamsburg New York.  A fashion forward bohemian clothing store that is curated by a celebrity stylist. Bloggers and celebrity stylists love shopping at UB boho. 

Music has always inspired our founder and after a stint at UME (Universal Music) in the PR department working on producing music compilation albums such as "That's What I Call Music" he traveled to all the major festivals like Coachella and the Vans Warp tour.  After launching her own PR and Design agency to create fashion apparel for bands such as The Fabulous Rudies she attended Fashion Design School in LA.

She later became a young brand ambassador for the VH1 Save the Music Foundation and worked on events like VH1 Divas Live, Rock Honors and other major fundraising events creating custom apparel for Queen, Kiss, Jordan Sparks, Natasha Bedingfield and more.

Through her career, our founder has developed co-brand apparel collections for celebrities and brands such as: Mary Kate and Ashley Olsen for the ROW (TOMS x The ROW), Charlize Theron, Jessica Alba, Lenny Kravitz, Loni Love, TOMS, and many more.

"Music has always inspired me and I love the innovative style that turns up on the festival circuit. We curate and translate the style we see on the road to our collection UB boho. And we also give back, for every purchase we plant a tree!"

XOXO

Laurie